Writing & Editing

Compelling and persuasive writing is all about moving someone from Point A to Point B, as quickly and with as few detours as possible. A ghostwriter needs to thoroughly understand exactly what the client wants to accomplish with a document.

Sometimes — with book proposals or business memos, for example — the documents are intended to convince someone to take a specific action.

Sometimes, the mission is to convey lots of information as quickly and easily as possible. Newsletters are a good example. If you’re looking to publish a newsletter, whether on paper or electronically, I’ll help you create a publication that will stand out from the thousands of others that are out there. Each newsletter needs a thoughtful, well-developed story idea, attractive appearance, and well-edited copy.

Other times, storytelling is the goal. In such cases, writing can be more leisurely and the words can be used more artistically.

No matter what the document, I take particular pride in producing material that makes you feel comfortable. My work reflects your voice and your message. You’ll never see any words or phrases that would simply never be spoken by you.

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I can be your editor when you’re most likely to need one but least likely to have one. Whatever your project, I can give you the greatest benefit if we start when it’s still an idea. But if you need help with something you’ve already written, I can review and critique it. I’ll diagnose the problems and develop more effective approaches.

A lot of people mistakenly think that editing means tweaking and smoothing copy. That’s part of it, and it’s very important, but it comes later — too late for some copy. First, you need someone to work with you on structure, someone who will talk through themes, ideas, approaches to different subjects, the voice and scope, the audience. Someone to challenge you, argue with you, help you see another approach, or, perhaps, just say, “Perfect. Do it.” You may be surprised to learn that the better the writer, the greater the need for good editing. I have worked closely with some of the finest editors in the business, and I’ve honed my editing skills with some of the best writers. I can help your material, too.