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What
is Editing?
Lots of people don't know what editing is.
That's because editing is surrounded by so many misconceptions. You'll
find one
of the biggest of those misconceptions on the very
computer you're looking at now. Almost every computer program has an Edit
menu in the upper left-hand corner. You can use that menu to make some
changes, and you can go through a document and fix the typos, correct
the misspellings, fix the grammar, and italicize a few words. But you
won't have an edited document.
I can be your editor when you're most likely to need
one but least likely to have one. Whatever your project, I can
give you the greatest benefit if we start when it's still an idea. But
if you need help with something you've already written, I can review and
critique it. I'll diagnose the problems and develop more effective approaches.
Tweaking and smoothing copy — fixing spelling, grammar, punctuation,
and usage — is a very important part of editing, but it comes later.
First, you need someone to work with you on structure, someone who will
talk through themes, ideas, approaches to different subjects, the voice
and scope, the audience. Someone to challenge you, argue with you, help
you see another approach, or, perhaps, just say, "Perfect. Do it."
You may be surprised to learn that the better the writer, the greater
the need for good editing. I have worked closely with some of the finest
editors in the business, and I've honed my editing skills with some of
the best writers. I can help your material, too.
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Compelling and persuasive writing is all
about moving someone from Point A to Point B, as quickly and with as few
detours as possible. A ghostwriter needs to thoroughly understand exactly
what the client wants to accomplish with a document.
Sometimes — with book proposals or business memos, for example — the
documents are intended to convince someone to take a specific action.
Sometimes, the mission is to convey lots of information as quickly and
easily as possible. Newsletters are a good example. If you're looking
to publish a newsletter, whether on paper or electronically, I'll help
you create a publication that will stand out from the thousands of others
that are out there. Each newsletter needs a thoughtful, well-developed
concept, attractive appearance, and well-edited copy.
Sometimes, you may want the reader to develop a feeling — amusement,
euphoria, anger, sadness, empathy.
Other times, storytelling is the goal. In such cases, writing can be more
leisurely and the words can be used more artistically.
And sometimes, the client doesn't know yet what the mission is.
No matter what the document, I take particular pride in producing material
that makes you feel comfortable. My work reflects your voice and your
message. You'll never see any words or phrases that would simply never
be spoken by you.
If you're a writer, you can't do all that yourself. You can't be your
own doctor, your own lawyer, or your own editor. You can certainly fix
a spelling error yourself, but you can't judge whether you've made your
point effectively. A good editor can.
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